Posted on: Friday, October 23rd, 2009
Today i did my second film forum at the International Women’s Film Festival, The Jan Miller Mini Pitch Session. Jan Miller is a world renowned ‘pitch specialist’ and president of Lowenbe Holdings. Her pitching seminars have been held at such festivals as the Toronto International Film Festival, Hot Docs, The Banff Television Festival, and the Atlantic Film Festival, and now, of course, the IWFF. Today’s session was called ‘mini’ because typically the workshop runs 6 hours and she whittled it down to just under 2. Ms. Miller used to be a clown, and I tell you what, this isn’t lost in her animated demeanor. What could have been a pretty dry ‘communications’ seminar actually ended up being very entertaining, engaging, and of course, informative. She managed to get 4 brave volunteers to pitch their ideas to her in front of everyone (with a 3 minute time limit), then gave them feedback and took questions and suggestions from the room. I tried to scribble down some sort of pitch on my notepad during the discussion but I wasn’t quick enough so I had to content myself with just being an observer. I tip my hat to the 4 ladies who got up, especially those with absolutely no preparation. You’re braver, and quicker, than I.
So, what’s a pitch? You’re selling something and you want them to buy. Sort of. For those of you who missed today’s forum but plan on going to the one-on-one networking open house on Saturday, here’s your mini mini pitch session.To use Jan’s words, a pitch is a conversation. You need to listen, and always remember to speak with, not at. Breathing is key. Not only does it keep you from, y’know, losing consciousness, but it also allows the person you’re meeting with to keep up. If you just sit down and blurt out a 3 minute run on sentence, you’ve lost them by word 15. You’re painting a picture in the other person’s mind, you’re telling them a story. Don’t be afraid to give away the ending. They want to know how it ends so they can tell if it’s any good. And while you’re at it, having a clear beginning and middle helps too. You’re also telling them about you. Never be afraid to brag. Talk about yourself and your ‘package of pluses’. This includes awards you may have won, why you should be the person to tell this story, your history, your track record, or even your lack thereof. People are always on the lookout for new, emerging artists so don’t consider your lack of experience a handicap.
It would have been nice to sit on a full length session but the two hours were certainly well utilized. I wasn’t considering going to the one-on-ones on Saturday before today’s session, but now I think I just might. C’mon b’ys, gives a few bucks. Don’t be so tight.