Café Days @ Signal #7: Jumping Bean
Posted on: Wednesday, May 27th, 2009Welcome to our seventh installment of Café Days @ Signal!

After spending some time talking to Jeff LeDrew about coffee, I’ve come to the logical conclusion that the stuff is in his blood — literally.
LeDrew is the owner and founder of Jumping Bean Coffee. Apart from actually growing and harvesting their own beans, Jumping Bean are in the business of everything coffee can be and do.
In their defence, the climate in Newfoundland is nowhere near suitable for growing coffee, but as LeDrew proudly explains, it’s the perfect weather for drinking the stuff.
The Jumping Bean café is situated at 47 Harvey Road, right across the street from Tim Hortons — a seemingly bold move. But as much as he enjoys seeing the occasional Tim’s drinker wander in out of curiosity and leave a new customer for life, LeDrew knows that he and Horton are in two different markets.
And the café is really just a branch on the Jumping Bean tree. It’s roots are in roasting.
Jumping Bean is a major supplier of freshly roasted gourmet coffee in Newfoundland. Along with doing custom blends for many local restaurants and cafés, they also have their own brand of coffees available in grocery stores such as Belbins and Sobeys. Eventually, LeDrew sees Jumping Bean supplying the coffee they roast throughout Canada.

Having never received any formal training of any kind, LeDrew is something of a self-taught coffee virtuoso. The East Coast Roast was Jumping Bean’s first official blend, a discovery LeDrew arrived at after much experimentation and diligence. He’s since expanded his repertoire considerably, but the East Coast Roast is the one that got the Jumping Bean, well, jumping, and so remains his favorite.
Important as coffee roasting and supplying is to the Jumping Bean business, LeDrew says that having the café helps keep things grounded. Afterall, the enjoyment of drinking a great cup of coffee is what got him on this path in the first place.

Along with a wide selection of Jumping Bean coffee brewed fresh at the café every day, there’s also the full line of espresso beverages to choose from like lattes and cappuccinos. Considering they not only roast the stuff themselves but are also one of Newfoundland’s major suppliers and servicers of both commercial and home espresso machines, I think it’s safe to say they know their espresso inside and out.
There’s even an old fashioned Italian espresso machine out front called an Elektra Belle Epoque that looks like a steampunk rendition of R2D2. Though presently in a state of disrepair, Ledrew is looking forward to having it up and running again (as soon as he can spare some time to get in there and start tinkering with it).

Despite being neighbours who both serve coffee, there’s no doubt Tim Hortons and Jumping Bean are two peas in two totally separate pods, so neither is much of a threat to either’s business.
Even so, I’d say it’s more likely Jumping Bean will end up converting the odd Tim’s drinker over the years than the other way around.



























