Posted on: Monday, January 24th, 2011
“Every person that’s donated,” Allison White tells me, pausing to close her eyes and rest her head in her hand, “I’ve sat down and given them good vibes.”
I’m inclined to believe her. Allison is talking about her short film, Decoloured, and the IndieGoGo website she’s set up that allows people to help her fund the making of the film. Anyone who donates is assured good vibes from Allison, and the perks go up the more you give.
More on that in a moment.
Decoloured is a story Allison first found the spark for while living in Los Angeles, volunteering as an assistant to Kimberly Peirce (director, Boys Don’t Cry). A couple of years out of film school and a few short films under her belt, Allison went to LA in search of what the tinsel town had to offer a young and budding filmmaker such as herself.
While she counts much of the experience she gained from her time in LA as invaluable, it is her idea for Decoloured that she cherishes the most. It came to her in an image: a man who is completely colour blind seeing the red in a woman’s lips for the first time.
From that initial seed, she’s cultivated a story that last year garnered her the first annual RBC Michelle Jackson Emerging Filmmaker Award. This very special award is in honour of Michelle Jackson, an emerging Newfoundland filmmaker who passed away in 2008, leaving behind an incredible legacy of passion for the craft of film and friendships within the community.
For Allison, it gives her drive to make Decoloured an even deeper meaning.
“Having only recently moved back to St. John’s, I never had the opportunity to know Michelle Jackson personally. But through friends and fellow filmmakers I have seen the lasting contribution she has made to this community. I see the opportunities created by this award as a reflection of that contribution, and I am honoured to be the first recipient.”
The award has given Allison much of what she needs to complete her film, from mentorship to cash to in-kind services. But Decoloured presents special challenges not inherent to most films, particularly in how the world of her hero, Albert, is depicted.
Albert sees everything in black and white, but for the day he meets Amber. Suddenly colours are emerging for Albert in unexpected ways and places. Representing that on film (35mm, no less) will be a painstaking and costly, but ultimately worth it, procedure.
Allison figures that in order to give this film the life it deserves, she needs another $8000 in capital.
To raise those funds, she’s turned to IndieGoGo, where good people like you are able to give money in support of Decoloured.
On top of knowing that you’re contributing to the making of something very special, Allison has set aside tokens of appreciation for those who donate, which increase depending on how much money is given.
Contribute $10, for example, and you will receive a hug from Allison, good vibes, and a Thank You credit in the film and on IMDB.
For $100 you get all of the above, plus a DVD of the film and a personalized poster.
There are six tiers in total, each of which have something valuable to offer in return that builds upon what the previous tier gives.
So far Allison has raised over $1000, but there’s still a ways to go. If you’d like to help, be sure to go to Decoloured’s IndieGoGo website and pitch in what you can. As a filmmaker myself, I can assure you that every bit helps.
And from speaking with Allison I can assure you that whatever you give, it will be deeply appreciated.