I gave the Quidi Vidi Brewing Company flak back in July for not taking their fan base seriously. A delicious home brewed ad made by devout QV drinkers was passed up by QV for one reason or another for nigh on a year before the company finally connected the dots and started running the video on their Facebook page.
A lot’s changed since last summer, if the latest QV Brewery initiative is any indication.
I’m happy to report that many of the same hands involved in the fan ad were involved in this officially sanctioned QV ad/music video.
Keep it up, QV. This is definitely the way forward.