At yesterday’s general meeting, MUNSU gave a post-mortem on the September 12th Snoop Dogg concert, revealing that the Student Union suffered a loss of just over $100,000 in hosting the MUN student orientation event.
The Snoop concert only sold 2560 out of a possible 5914 tickets, which went for between $45 and $55 dollars.
Even the official after-party at the Breezeway, which featured an appearance by Snoop (for a $10,000 fee, half paid by MUNSU, half by event sponsor Ballistic), suffered from a lack of attendance. But then, no one ever actually expects the star to show up to the after-party, so the fact that very few people came is hardly surprising.
After the Nas fiasco from earlier this year, it’s likely some people wondered whether Snoop would even make it to the stage at Mile One. It’s hard to imagine that not affecting ticket sales.
Meanwhile, the recently announced Matthew Good concert happening in December is already close to sold out, while MUNSU’s Our Lady Peace concert last year netted them an unexpected profit of $50,000.
The fact is, MUNSU does not throw concerts in an effort to raise money. They do so as a service to the students of MUN. As such, they expect these services to cost them money. It was said yesterday that $30,000 is deemed an acceptable loss (or cost) for MUNSU to host a major concert. But the Snoop Dogg concert more than tripled that figure.
Though some arguments were made and ideas were tossed around (like actually polling the student population to find out who they’d like to see in concert), no decisions were made at yesterday’s meeting about how to better plan for large-scale concerts so as to avoid the kind of massive loss suffered in hosting Snoop Dogg.