Posted on: Friday, July 10th, 2009
Remember when Hits FM ran that controversial find the 9 contest last year? It wasn’t long before it was revealed that, after a month of clues about its supposed location, when the 9 was finally discovered in the back of some pick up truck it had only been placed there that day.
The whole thing sounded scam-ola and a lot of people felt like they’d been taken for a ride.
But it turns out it’s even worse than that. Hits FM weren’t scamming people per se. They were just being completely inept and irresponsible. Totally different!
The original hiding place of the 9 was a private storage locker. Right off the bat, that seems pretty ridiculous to me, but let’s continue.
After weeks of crappy clues on the radio about the 9 being in this storage locker, the gang at Hits found out that (duh) their storage locker was an impenetrable fortress, making the act of someone retrieving it from there impossible.
Rather than owning up to their blunder and trying to make things right, they decided to improvise and put the 9 in the back of a truck parked outside the gates of the storage locker facility, as if this proximity to the original hiding place would somehow still validate all the previous clues.
After a thorough investigation into the incident, the Canadian Broadcasts Standards Council brought the hammer down on Hits FM. Unfortunately, it looks to be of those novelty inflatable hammers that squeaks when you bash it harmlessly against things.
According to the CBSC, Hits FM violated Clause 12 of their Code of Ethics, and as such they must admit to this on the radio twice.
Here’s what you may or may not ever hear them say:
The Canadian Broadcast Standards Council has found that CKIX-FM (99.1 Hits FM) has violated Clause 12 of the Canadian Association of Broadcasters’ Code of Ethics. In its Missing 9 contest of September and October 2008, Hits FM felt obliged to change the location of the missing 9 from inside a private storage facility to the back of a truck on the street outside the facility. Consequently, Hits FM did not ensure that the location of the missing 9 on the final day of the contest was accessible to listeners from the very beginning of the contest. This violated Clause 12 of the CAB Code of Ethics, which requires that contests be conducted fairly.